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Meaning of boston matrix

 

 

 

Boston matrix

 

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Business glossary

 

Meaning of term boston matrix :

 

The Boston Matrix is a technique that is used by firms to help them analyse their overall product portfolio and product mix. It is a grid with market growth and market share on the two axes. Each of the four squares represents a different type of product. The four types of product are cash cows, dogs, problem children or wild cards and stars.

 

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Boston matrix

 

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