Meaning of market segmentation

 

 

 

Market segmentation

 

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Business glossary

 

Meaning of term market segmentation :

 

Market segmentation is the process of breaking a market down into segments, each of which reflects different customer preferences. By analysing the various segments in a market, the firm is able to target their marketing more effectively and if necessary develop differentiated products for the different segments.

 

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Market segmentation

 

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Meaning of term market segmentation

 

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Meaning of term market segmentation