Meaning of niche marketing

 

 

 

Niche marketing

 

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Business glossary

 

Meaning of term niche marketing :

 

Niche marketing is the process of marketing a good or service in a niche market. A niche market is a specialist area of the market or small segment of a market and may require a very different approach to marketing from marketing in a mass market.

 

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Niche marketing

 

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Meaning of term niche marketing