Meaning of pest analysis

 

 

 

PEST analysis

 

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Business glossary

 

Meaning of term pest analysis :

 

PEST analysis is a tool used by businesses to look at the external environment they face and issues that may arise from the global marketplace they operate in. A PEST analysis looks at how POLITICAL, ECONOMIC, SOCIAL and TECHNOLOGICAL factors may affect the business. A PEST analysis is a useful tool for businesses to help them formulate strategy and develop appropriate policies.

 

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PEST analysis

 

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Meaning of term pest analysis

 

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Meaning of term pest analysis