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Meaning of repositioning

 

 

 

Repositioning

 

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Business glossary

 

Meaning of term repositioning :

 

Repositioning is the process of shifting a product or products from one part of the market to another - in other words from one market segment to another. The aim of repositioning is to help the company to find new sales opportunities.

 

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Repositioning

 

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Meaning of term repositioning

 

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