Meaning of organisational buying behaviour

 

 


Organisational Buying Behaviour

 

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Organisational Buying Behaviour

Marketing Management, Environment and Consumer - Marketing Research and Strategies - Promotion International Marketing

Glossary of marketing terms

 

Meaning and definition of organisational buying behaviour :

 

Organisational buying behaviour = The decision making process by which a buying group establishes the need for goods and services and identifies, evaluates and chooses among alternative brands and suppliers

 

For the term organisational buying behaviour may also exist other definitions and meanings, the meaning and definition indicated above are indicative not be used for medical and legal or special purposes.

 

Source :http://pef.czu.cz/~linhart/glsrmm.doc

Source web site to visit : http://pef.czu.cz/~linhart/

 

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Meaning and definition of organisational buying behaviour in marketing terminology

Marketing Environment and Consumer - Marketing Research - Marketing Strategies - Promotion International Marketing

 

 

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Meaning and definition of organisational buying behaviour
Organisational Buying Behaviour