Meaning of organisational buying behaviour




Organisational Buying Behaviour


The following texts are the property of their respective authors and we thank them for giving us the opportunity to share for free to students, teachers and users of the Web their texts will used only for illustrative educational and scientific purposes only.

All the information in our site are for educational uses.

The information of medicine and health contained in the site are of a general nature and purpose which is purely informative and for this reason may not replace in any case, the council of a doctor or a qualified entity legally to the profession.


Marketing Management, Environment and Consumer - Marketing Research and Strategies - Promotion International Marketing

Glossary of marketing terms


Meaning and definition of organisational buying behaviour :


Organisational buying behaviour = The decision making process by which a buying group establishes the need for goods and services and identifies, evaluates and chooses among alternative brands and suppliers


For the term organisational buying behaviour may also exist other definitions and meanings, the meaning and definition indicated above are indicative not be used for medical and legal or special purposes.


Source :

Source web site to visit :


Author : not indicated on the source document of the above text


If you are the author of the text above and you not agree to share your knowledge for teaching, research, scholarship (for fair use as indicated in the United States copyrigh low) please send us an e-mail and we will remove your text quickly.


Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work. In United States copyright law, fair use is a doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders. Examples of fair use include commentary, search engines, criticism, news reporting, research, teaching, library archiving and scholarship. It provides for the legal, unlicensed citation or incorporation of copyrighted material in another author's work under a four-factor balancing test. (source:


Google key word : organisational buying behaviour


Glossary of marketing terms


Organisational Buying Behaviour


If you want to quickly find the pages about a particular topic as organisational buying behaviour use the following search engine:



Meaning and definition of organisational buying behaviour in marketing terminology

Marketing Environment and Consumer - Marketing Research - Marketing Strategies - Promotion International Marketing


Please visit our home page Terms of service and privacy page


Meaning and definition of organisational buying behaviour
Organisational Buying Behaviour