Glossary of production and marketing terms meaning and definition

 

 

 

Glossary of production and marketing terms meaning and definition

 

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Glossary of production and marketing terms meaning and definition

 

  • above-the-line promotion
  • added value
  • advertising
  • advertising campaign (or media campaign)
  • after sales service
  • assets
  • automation
  • batch production
  • below-the-line promotion
  • benchmarking
  • brand
  • bulk buying
  • capital
  • capital goods
  • cell production
  • census
  • chain of distribution
  • chain of distribution
  • chain of production
  • competition based pricing
  • competitive market
  • competitor
  • computer-aided manufacturing (cad
  • computer-integrated manufacturing (cim)
  • computer-integrated manufacturing (cim)
  • contracting out (outsourcing)
  • copyright (or patent)
  • cost plus pricing
  • creaming (or skimming)
  • demographics
  • desk research
  • discount
  • distribution
  • division of labour
  • economies of scale
  • enterprise
  • factors of production
  • field research
  • goods
  • guarantee
  • job production
  • just-in-time (jit)
  • kaizen
  • labour
  • labour intensive
  • land
  • lead time
  • logo
  • loss leader
  • loyalty cards
  • market
  • market oriented business
  • market research
  • market saturation
  • market segmentation
  • market share
  • market testing
  • marketing
  • marketing mix
  • mark-up (or profit margin)
  • mark-up pricing
  • mass customisation
  • mass production
  • merchandising
  • monopoly
  • needs
  • niche market
  • overheads
  • packaging
  • penetration pricing
  • place
  • point of sale
  • price
  • price discrimination
  • primary data
  • primary sector
  • product
  • product differentiation
  • product life cycle
  • product mix
  • product oriented business
  • product range
  • production
  • productivity
  • promotion
  • public relations
  • quality
  • quality assurance
  • quality control
  • questionnaire
  • raw materials
  • research & development (r&d)
  • retailer
  • sales promotion
  • secondary (manufacturing) sector
  • secondary data
  • services
  • skimming
  • specialisation
  • sponsorship
  • stock
  • survey
  • target market
  • tertiary (or service) sector
  • total quality management (tqm)
  • trademark
  • warranty
  • wholesaler
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