| above the line |
above_the_line.html |
| account |
account.html |
| action devices |
action_devices.html |
| actives |
actives.html |
| ad click |
ad_click.html |
| ad rotation |
ad_rotation.html |
| ad server |
ad_server.html |
| ad space |
ad_space.html |
| ad specialty |
ad_specialty.html |
| ad view |
ad_view.html |
| add-on |
addon.html |
| address list |
address_list.html |
| advergames |
advergames.html |
| advertising |
advertising.html |
| affinity names |
affinity_names.html |
| affissione |
affissione.html |
| aida |
aida.html |
| area test |
area_test.html |
| art |
art.html |
| art director |
art_director.html |
| artwork |
artwork.html |
| as ratio |
as_ratio.html |
| assegno elettronico |
assegno_elettronico.html |
| assembling |
assembling.html |
| asta elettronica |
asta_elettronica.html |
| attention getter |
attention_getter.html |
| audience |
audience.html |
| autenticazione |
autenticazione.html |
| b2b (business to business) |
b2b_business_to_business.html |
| b2c (business to consumer) |
b2c_business_to_consumer.html |
| back to back |
back_to_back.html |
| banded pack |
banded_pack.html |
| bangtail |
bangtail.html |
| bannare / bandire |
bannare__bandire.html |
| banner |
banner.html |
| banner buy |
banner_buy.html |
| baseline |
baseline.html |
| below the line |
below_the_line.html |
| benchmark |
benchmark.html |
| benefit |
benefit.html |
| bid |
bid.html |
| bill enclosure |
bill_enclosure.html |
| bingo card |
bingo_card.html |
| blind test |
blind_test.html |
| body copy |
body_copy.html |
| booklet |
booklet.html |
| bottom up |
bottom_up.html |
| bounce back |
bounce_back.html |
| bounced message |
bounced_message.html |
| bozzetto |
bozzetto.html |
| brain storming |
brain_storming.html |
| brand |
brand.html |
| brand awareness |
brand_awareness.html |
| brand image |
brand_image.html |
| branding |
branding.html |
| branding retainment |
branding_retainment.html |
| brief |
brief.html |
| briefing |
briefing.html |
| broadside |
broadside.html |
| brochure |
brochure.html |
| buono sconto |
buono_sconto.html |
| buy-side |
buyside.html |
| call to action |
call_to_action.html |
| campagna |
campagna.html |
| cannibalizzazione |
cannibalizzazione.html |
| catalogo elettronico |
catalogo_elettronico.html |
| claim |
claim.html |
| click stream |
click_stream.html |
| click sull'annuncio (ad-click) |
click_sullannuncio_adclick.html |
| click-through |
clickthrough.html |
| closed case |
closed_case.html |
| cluster |
cluster.html |
| cluster analysis |
cluster_analysis.html |
| cluster selection |
cluster_selection.html |
| co-branding |
cobranding.html |
| collection |
collection.html |
| comarketing |
comarketing.html |
| combinazione di parole chiave |
combinazione_di_parole_chiave.html |
| communicator call report |
communicator_call_report.html |
| community (comunit virtuali) |
community_comunit_virtuali.html |
| competenze distintive |
competenze_distintive.html |
| concorsi a premio |
concorsi_a_premio.html |
| conditional sale |
conditional_sale.html |
| consumer benefit |
consumer_benefit.html |
| consumer list |
consumer_list.html |
| contact-to-closed-case ratio |
contacttoclosedcase_ratio.html |
| contests |
contests.html |
| continuity program |
continuity_program.html |
| convention |
convention.html |
| conversion |
conversion.html |
| conversion rate |
conversion_rate.html |
| co-op |
coop.html |
| co-op mailing |
coop_mailing.html |
| cooperative promotion |
cooperative_promotion.html |
| copy |
copy.html |
| copy test |
copy_test.html |
| copywriter |
copywriter.html |
| corporate identity |
corporate_identity.html |
| cost per inquiry (cpi) |
cost_per_inquiry_cpi.html |
| cost per order (cpo) |
cost_per_order_cpo.html |
| costo contatto |
costo_contatto.html |
| cost-per-action (cpa) |
costperaction_cpa.html |
| cost-per-click (cpc) |
costperclick_cpc.html |
| cost-per-lead (cpl) |
costperlead_cpl.html |
| cost-per-sale (cps) |
costpersale_cps.html |
| cost-per-thousand (cpm) |
costperthousand_cpm.html |
| cost-per-thousand-targeted (cptm) |
costperthousandtargeted_cptm.html |
| coupon |
coupon.html |
| couponing |
couponing.html |
| crittografia |
crittografia.html |
| crm (customer relationship management) |
crm_customer_relationship_management.html |
| cross couponing |
cross_couponing.html |
| cross promotion |
cross_promotion.html |
| cross selling |
cross_selling.html |
| crowner |
crowner.html |
| crowner |
crowner.html |
| customer care |
customer_care.html |
| customer loyalty |
customer_loyalty.html |
| customer satisfaction |
customer_satisfaction.html |
| cut price |
cut_price.html |
| cyberbullismo |
cyberbullismo.html |
| decoy |
decoy.html |
| differential marketing |
differential_marketing.html |
| digital signage |
digital_signage.html |
| direct e-mail marketing |
direct_email_marketing.html |
| direct line |
direct_line.html |
| direct mail |
direct_mail.html |
| direct marketing |
direct_marketing.html |
| direct response |
direct_response.html |
| direct response advertising |
direct_response_advertising.html |
| directory |
directory.html |
| dispenser |
dispenser.html |
| display |
display.html |
| display advertising |
display_advertising.html |
| display classified |
display_classified.html |
| door drop |
door_drop.html |
| door to door |
door_to_door.html |
| doorway |
doorway.html |
| dramatized sale |
dramatized_sale.html |
| dry test |
dry_test.html |
| dummy |
dummy.html |
| dynamic pricing |
dynamic_pricing.html |
| effetto boomerang |
effetto_boomerang.html |
| e-fluential |
efluential.html |
| e-procurement |
eprocurement.html |
| erp (enterprise resurce planning) |
erp_enterprise_resurce_planning.html |
| esecutivo |
esecutivo.html |
| espositore |
espositore.html |
| esposizione (exposure) |
esposizione_exposure.html |
| fee |
fee.html |
| feedback |
feedback.html |
| fidelity programs |
fidelity_programs.html |
| finished lay-out |
finished_layout.html |
| flash mob |
flash_mob.html |
| floor graphic |
floor_graphic.html |
| flyer |
flyer.html |
| focus group |
focus_group.html |
| folder |
folder.html |
| follow-on |
followon.html |
| follow-up |
followup.html |
| format |
format.html |
| forum |
forum.html |
| franchising |
franchising.html |
| free lancer |
free_lancer.html |
| free sample |
free_sample.html |
| free standing inserts |
free_standing_inserts.html |
| free trial |
free_trial.html |
| free with pack premium |
free_with_pack_premium.html |
| freebie |
freebie.html |
| fulfillment |
fulfillment.html |
| gadget |
gadget.html |
| gift |
gift.html |
| give for free |
give_for_free.html |
| give-away |
giveaway.html |
| grid |
grid.html |
| grp (gross rating point) |
grp_gross_rating_point.html |
| hard selling |
hard_selling.html |
| headline |
headline.html |
| hit |
hit.html |
| hit qualificato |
hit_qualificato.html |
| house organ |
house_organ.html |
| human directory |
human_directory.html |
| impression |
impression.html |
| in pack premium |
in_pack_premium.html |
| inbound |
inbound.html |
| incentive |
incentive.html |
| incentive travel |
incentive_travel.html |
| indagine |
indagine.html |
| indagini demoscopiche |
indagini_demoscopiche.html |
| indagini motivazionali |
indagini_motivazionali.html |
| indagini qualitative |
indagini_qualitative.html |
| indagini quantitative |
indagini_quantitative.html |
| in-pack |
inpack.html |
| inquiry |
inquiry.html |
| insert |
insert.html |
| intersititial (splash page) |
intersititial_splash_page.html |
| isola promozionale |
isola_promozionale.html |
| issuer |
issuer.html |
| jingle |
jingle.html |
| johnson box |
johnson_box.html |
| jump page |
jump_page.html |
| keyword |
keyword.html |
| keyword advertising |
keyword_advertising.html |
| killer application |
killer_application.html |
| kiss, regola del - |
kiss_regola_del.html |
| layout |
layout.html |
| lead |
lead.html |
| lead generation |
lead_generation.html |
| lead qualification |
lead_qualification.html |
| leaflet |
leaflet.html |
| lettering |
lettering.html |
| leve di marketing |
leve_di_marketing.html |
| licensing |
licensing.html |
| lifetime value |
lifetime_value.html |
| load up |
load_up.html |
| loop |
loop.html |
| loyalty |
loyalty.html |
| mail in premium |
mail_in_premium.html |
| mailing |
mailing.html |
| mailing list |
mailing_list.html |
| mailing package |
mailing_package.html |
| marchio |
marchio.html |
| mark up promozionale |
mark_up_promozionale.html |
| marketing |
marketing.html |
| marketing manager |
marketing_manager.html |
| marketing mix |
marketing_mix.html |
| marketplace |
marketplace.html |
| marketplace orizzontale |
marketplace_orizzontale.html |
| marketplace verticale |
marketplace_verticale.html |
| mark-up |
markup.html |
| marriage mail |
marriage_mail.html |
| media planner |
media_planner.html |
| media strategy |
media_strategy.html |
| member-get-member |
membergetmember.html |
| menabo' |
menabo.html |
| mercato di nicchia |
mercato_di_nicchia.html |
| mercato potenziale |
mercato_potenziale.html |
| merchandise |
merchandise.html |
| merchandiser |
merchandiser.html |
| merchandising |
merchandising.html |
| merchant |
merchant.html |
| mission |
mission.html |
| mobile marketing |
mobile_marketing.html |
| mobile pay |
mobile_pay.html |
| mock-up |
mockup.html |
| multiple link banner |
multiple_link_banner.html |
| name acquisition |
name_acquisition.html |
| new media agency |
new_media_agency.html |
| new media planning |
new_media_planning.html |
| newsgroup |
newsgroup.html |
| newsletter |
newsletter.html |
| nicchia di mercato |
nicchia_di_mercato.html |
| nixie |
nixie.html |
| nonusers |
nonusers.html |
| omaggi on pack e in pack |
omaggi_on_pack_e_in_pack.html |
| on pack premium |
on_pack_premium.html |
| one-shot |
oneshot.html |
| ooh |
ooh.html |
| opinion leader |
opinion_leader.html |
| opt-in e-mail |
optin_email.html |
| opt-out e-mail |
optout_email.html |
| outbound calls |
outbound_calls.html |
| outdoor advertising |
outdoor_advertising.html |
| overclaim |
overclaim.html |
| overload |
overload.html |
| overwrap |
overwrap.html |
| package |
package.html |
| package insert (inserto package) |
package_insert_inserto_package.html |
| package test |
package_test.html |
| packaging |
packaging.html |
| packshot |
packshot.html |
| page view |
page_view.html |
| pagina |
pagina.html |
| pagina bersaglio |
pagina_bersaglio.html |
| pan (personal account number) |
pan_personal_account_number.html |
| panel |
panel.html |
| pay-off |
payoff.html |
| pay-per-click |
payperclick.html |
| pay-per-include |
payperinclude.html |
| pay-per-lead |
payperlead.html |
| pay-per-rank |
payperrank.html |
| pay-per-sale |
paypersale.html |
| pay-per-view |
payperview.html |
| peel-off label |
peeloff_label.html |
| permission marketing |
permission_marketing.html |
| personality promotion |
personality_promotion.html |
| pianificazione di marketing |
pianificazione_di_marketing.html |
| piano promozionale |
piano_promozionale.html |
| piggy-back |
piggyback.html |
| plug-in |
plugin.html |
| plus |
plus.html |
| pokare / mandare un poke |
pokare__mandare_un_poke.html |
| pop |
pop.html |
| pop under banner |
pop_under_banner.html |
| pop up |
pop_up.html |
| pop up auto close |
pop_up_auto_close.html |
| posizionamento |
posizionamento.html |
| posizionamento nei motori di ricerca |
posizionamento_nei_motori_di_ricerca.html |
| postare |
postare.html |
| ppm (post promotion mail) |
ppm_post_promotion_mail.html |
| prodotto civetta |
prodotto_civetta.html |
| product life cycle |
product_life_cycle.html |
| product manager |
product_manager.html |
| promoters |
promoters.html |
| promotion benefit |
promotion_benefit.html |
| promotion marketing |
promotion_marketing.html |
| promozione delle vendite |
promozione_delle_vendite.html |
| promozione siti web |
promozione_siti_web.html |
| prospect |
prospect.html |
| pubblicita' redazionale |
pubblicita_redazionale.html |
| quota di mercato |
quota_di_mercato.html |
| radio store |
radio_store.html |
| reach |
reach.html |
| reason why |
reason_why.html |
| recall (ricordo) |
recall_ricordo.html |
| redazionale |
redazionale.html |
| redemption |
redemption.html |
| reintermediazione |
reintermediazione.html |
| reminder |
reminder.html |
| rendiresto |
rendiresto.html |
| request |
request.html |
| research |
research.html |
| reward distance |
reward_distance.html |
| rfp (request for proposal) |
rfp_request_for_proposal.html |
| rfq (request for quotation) |
rfq_request_for_quotation.html |
| rich media |
rich_media.html |
| ron (run of network) |
ron_run_of_network.html |
| ros (run of site) |
ros_run_of_site.html |
| rotazione generica |
rotazione_generica.html |
| roter |
roter.html |
| rough |
rough.html |
| sales conversion rate |
sales_conversion_rate.html |
| sales promotions |
sales_promotions.html |
| sampling |
sampling.html |
| script |
script.html |
| search engines |
search_engines.html |
| searchjacking |
searchjacking.html |
| segmentazione |
segmentazione.html |
| self liquidating offer (self liquidating promotion) |
self_liquidating_offer_self_liquidating_promotion.html |
| sell in |
sell_in.html |
| sell out |
sell_out.html |
| sfa (sales force automation) |
sfa_sales_force_automation.html |
| share of wallet |
share_of_wallet.html |
| shelf life |
shelf_life.html |
| sister window |
sister_window.html |
| sito sicuro |
sito_sicuro.html |
| smart card |
smart_card.html |
| sponsorizzazione |
sponsorizzazione.html |
| stamp |
stamp.html |
| store loyalty |
store_loyalty.html |
| store traffic |
store_traffic.html |
| superstitial |
superstitial.html |
| supplier |
supplier.html |
| supply managed marketplace |
supply_managed_marketplace.html |
| supporto promozionale |
supporto_promozionale.html |
| suspect |
suspect.html |
| sweeps (sweepstakes list) |
sweeps_sweepstakes_list.html |
| sweepstake |
sweepstake.html |
| switchers |
switchers.html |
| swot analysis |
swot_analysis.html |
| tag |
tag.html |
| taggare |
taggare.html |
| take-one |
takeone.html |
| target |
target.html |
| teaser |
teaser.html |
| telemarketing |
telemarketing.html |
| tempo medio per pagina |
tempo_medio_per_pagina.html |
| tie - in |
tie__in.html |
| time out |
time_out.html |
| totem |
totem.html |
| tracking |
tracking.html |
| trade |
trade.html |
| trade marketing |
trade_marketing.html |
| trade marketing manager |
trade_marketing_manager.html |
| trade promotion |
trade_promotion.html |
| traffic builder |
traffic_builder.html |
| transaction fee |
transaction_fee.html |
| trial |
trial.html |
| try & sell |
try_and_sell.html |
| unique selling proposition |
unique_selling_proposition.html |
| unsought goods |
unsought_goods.html |
| up selling |
up_selling.html |
| user friendly |
user_friendly.html |
| valore percepito |
valore_percepito.html |
| valore reale |
valore_reale.html |
| vantaggio competitivo |
vantaggio_competitivo.html |
| vendor |
vendor.html |
| viaggio incentive |
viaggio_incentive.html |
| video banner |
video_banner.html |
| viral marketing |
viral_marketing.html |
| visual |
visual.html |
| web usability |
web_usability.html |
| x-brand |
xbrand.html |