Meaning of polarity retailing

 


 

Polarity Retailing

 

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Marketing Management, Environment and Consumer - Marketing Research and Strategies - Promotion International Marketing

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Meaning and definition of polarity retailing :

 

Polarity retailing = The concept stating that the successful forms of retailing is at the extremes, either the large mass merchandisers whith highly efficient operations, or the very small “boutique” retailers with a very deep line of merchandise in a very limited product line

 

For the term polarity retailing may also exist other definitions and meanings, the meaning and definition indicated above are indicative not be used for medical and legal or special purposes.

 

Source :http://pef.czu.cz/~linhart/glsrmm.doc

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Glossary of marketing terms

 

Polarity Retailing

 

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Meaning and definition of polarity retailing in marketing terminology

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Meaning and definition of polarity retailing
Polarity Retailing