Glossary of marketing terms meaning and definitions

 

 

 

Glossary of marketing terms meaning and definitions

 

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Glossary of marketing terms meaning and definitions

Marketing Management, Environment and Consumer - Marketing Research and Strategies - Promotion International Marketing

 

Meaning and definition of the following terms :

 

  • 5-ws model of communication
  • absolute costs
  • account executive
  • active listening
  • adapted marketing mix
  • adjacencies
  • administered vms
  • adoption process
  • adoption process
  • advertisers
  • advertising
  • advertising agency
  • advertising appeal
  • advertising campaign
  • advertising creativity
  • advertising manager
  • advertising objective
  • advertising specialities
  • advertising substantiation
  • advocacy advertising
  • advocacy or issue advertising
  • aerial advertising
  • affect referral decision rule
  • affect referral decision rule
  • affiliates
  • affirmative disclosure
  • affordable method
  • agate line
  • age and life-cycle segmentation
  • agency evaluation process
  • agents (brokers)
  • aida model
  • all-channel network
  • allowance
  • all-you-can-afford approach
  • alpha activity
  • alternative evaluation
  • alternative media
  • alternatives of introductory pricing
  • animatic
  • ansoff matrix
  • approach
  • arbitrary allocation
  • asi recall test
  • attitude
  • attitude toward the ad
  • attractiveness
  • audimeter
  • audiotex
  • augmented product
  • average frequency
  • average quarter-hour figure (aqh)
  • average quarter-hour rating
  • average quarter-hour share
  • backward integration
  • bait-and-switch promotion
  • balance sheet
  • balanced product portfolio
  • barrier to entry
  • barter syndication
  • basic price
  • basing-point pricing
  • behavioral segmentation
  • behaviouristic segmentation
  • belief
  • benchmark measures
  • benchmarking
  • benefit segmentation
  • better business bureau (bbb)
  • big idea
  • billings
  • bleed pages
  • body copy
  • body language
  • bonus packs
  • brand
  • brand competitors
  • brand development index (bdi)
  • brand equity
  • brand extension
  • brand extension strategy
  • brand image
  • brand insistence
  • brand loyalty
  • brand manager
  • brand mark
  • brand name
  • brand non-recognition
  • brand preference
  • brand recognition
  • brand rejection
  • break-even pricing (target profit pricing)
  • broadcast media
  • broker
  • build-up approach
  • business analysis
  • business buying process
  • business libel
  • business portfolio
  • business slander
  • business-to-business advertising
  • buyer-readiness stages
  • buyers
  • buying centre
  • buy-phase concept
  • by-product pricing
  • captive-product pricing
  • carryover effect
  • cash discounts
  • cash refund offer (rebate)
  • cash-and-carry wholesalers
  • category development index (cdi)
  • category killer
  • category management
  • causal research
  • cease and desist order
  • central business districts
  • central organisational structure
  • central route to persuasion
  • cents-off coupons
  • chain network
  • chain stores
  • channel (medium)
  • channel
  • channel conflict
  • channel length
  • channel level
  • channel strategy
  • channel width
  • characterisation attributes
  • circle network
  • city zone
  • classical conditioning
  • classified advertising
  • clients
  • clipping service
  • close
  • closing
  • clutter
  • co-branding
  • cognitive dissonance
  • cognitive dissonance
  • cognitive processing
  • cognitive responses
  • collateral services
  • combination rates
  • combination store
  • combined transportation modes
  • commercial online services
  • commercialisation
  • commercialization
  • commission merchants
  • commission system
  • common carriers
  • communication
  • communication
  • communication adaptation
  • communication network
  • communication objectives
  • communication task
  • communications flow
  • company strategies
  • comparative advertising
  • compensatory decision rule
  • compensatory model
  • competition-based pricing
  • competitive advantage
  • competitive advertisements
  • competitive marketing strategies
  • competitive strategies
  • competitive-parity method
  • competiton-oriented pricing
  • competitor analysis
  • competitor-centered company
  • competitors
  • complex buying behavior
  • compliance
  • concave downward function
  • concentrated marketing
  • concept testing
  • concept testing
  • conditioned response
  • conditioned stimulus
  • conflict resolution
  • conjunctive decision rule
  • consent order
  • consumer behaviour
  • consumer buyer behavior
  • consumer juries
  • consumer market
  • consumer markets
  • consumer oriented positioning
  • consumer product
  • consumer socialisation process
  • consumer-franchise-building promotions
  • consumerism
  • consumer-oriented marketing
  • consumer-oriented sales promotion
  • contests
  • contests, sweepstakes, games
  • continuity
  • contract manufacturing
  • contribution margin
  • controlled circulation basis
  • convenience products
  • convenience sample
  • convenience store
  • convenience stores
  • conventional distribution channel
  • co-operative advertising
  • copy platform
  • copyright
  • copywriters
  • core benefit
  • core product
  • corporate advertising
  • corporate vms
  • corporate web site
  • corrective advertising
  • cost of goods sold
  • cost per customer purchasing
  • cost per order (cpo)
  • cost per rating point
  • cost per thousand
  • cost plus system
  • cost/volume/profit analysis
  • cost-plus pricing
  • costs per thousand (cpm)
  • counterargument
  • countercultures
  • countertrade
  • coupon
  • coverage
  • creative boutiques
  • creative execution
  • creative execution style
  • creative selling
  • creative service department
  • creative strategy
  • creative tactics
  • creativity
  • cross-elasticity of demand
  • cross-tabulation
  • cues
  • cultural environment
  • culture
  • cumulative quantity discounts
  • customary pricing
  • customer delivered value
  • customer lifetime value
  • customer profile
  • customer sales force structure
  • customer satisfaction
  • customer types organisation
  • customer value
  • customer-centered company
  • dagmar
  • deciders
  • decline stage
  • decoding
  • decoding
  • deficient products
  • delayed-action advertising
  • delphi technique
  • demand
  • demand curve
  • demand curve
  • demand or market levels
  • demands
  • demarketing
  • demographics
  • demography
  • department stores
  • derived demand
  • derived demand
  • descriptive research
  • desirable products
  • differentiated marketing
  • diffusion process
  • direct action advertisements
  • direct channels
  • direct exporting
  • direct investment
  • direct investments
  • direct marketing
  • direct marketing
  • direct marketing channel
  • direct-mail marketing
  • direct-response television marketing
  • discontinuous innovation
  • discount houses
  • discount store
  • discounts
  • discretionary income
  • diseconomies of scale
  • disintermediation
  • disposable income
  • dissonance-reducing buying behavior
  • distribution channel
  • distribution channels
  • distribution forms of goods, shops and channels
  • district sales manager
  • diversification
  • door-to-door selling
  • downward communication
  • downward-sloping demand, the law of
  • drop shippers
  • dual adaptation
  • dumping
  • durable goods
  • early adopters
  • early majority
  • economic community
  • economic environment
  • economies of scale
  • elastic demand
  • electronic commerce (e-commerce)
  • embargo
  • emergency products
  • emotional advertisements
  • encoding
  • encoding
  • engel's laws
  • enlightened marketing
  • environmental monitoring
  • environmental stimuli
  • environmental sustainability
  • environmentalism
  • equilibrium (market) price
  • ethnic group
  • evoked set
  • exchange
  • exchange controls
  • exclusive distribution
  • experience curve (learning curve)
  • experience curve
  • experience-curve pricing
  • experimental method
  • experimental research
  • exploratory research
  • export department
  • export trading company
  • exporting
  • express warranty
  • f.o.b. pricing
  • factors of consumer behaviour
  • factors of customer behaviour
  • factors supporting purchase
  • factory outlet
  • fad
  • fair trade
  • family brands
  • family household
  • family life cycle
  • family orientation
  • family procreation
  • feedback
  • filtering
  • financial-relation advertising
  • fixed costs
  • flexible pricing
  • flighting (or pulsing)
  • focus group
  • focus group interviewing
  • follow up
  • follow-up
  • forecasting
  • foreign sales force
  • foreign subsidiaries
  • form utility
  • formal communication
  • formal sales training
  • forms of fighting brands
  • forward integration
  • frame of reference
  • franchise
  • franchise organization
  • franchisor
  • freight forwarders
  • freight-absorption pricing
  • frequency
  • full-service advertising agency
  • full-service retailers
  • full-service wholesalers
  • functional (trade) discounts
  • functional accounts
  • functional attributes
  • functional discount
  • functional organisation
  • games
  • gatekeepers
  • gatekeepers
  • gender segmentation
  • general merchandise wholesalers
  • general need description
  • generic products
  • geografic pricing
  • geographic segmentation
  • geographical organisation
  • global marketing
  • government market
  • government markets
  • grapevine
  • gross margin
  • gross ratings point (grp)
  • gross sales
  • group
  • growth stage
  • growth-share matrix
  • growth-share matrix
  • habitual buying behavior
  • handling objections
  • heterogeneous shopping products
  • hierarchy of needs
  • high involvement decisions
  • historical and quantitative forecasts
  • homogeneous shopping products
  • homogenity and heterogenity
  • horizontal conflict
  • horizontal integration
  • horizontal marketing system
  • horizontal markets
  • hybrid marketing channel
  • hypermarché
  • idea generation
  • idea screening
  • ideal self-concept
  • image advertising
  • implied warranties
  • impulse products
  • income distribution
  • income segmentation
  • independent off-price retailer
  • indirect exporting
  • indirect marketing channel
  • individual brands
  • individual marketing
  • individualized portfolio techniques
  • industrial advertisements
  • industrial markets
  • industrial products
  • industrial sales people
  • industrial services
  • influencers
  • influencers
  • informal communication
  • informal information
  • information search
  • informative advertisements
  • informative lables
  • in-home retailing
  • in-house agencies
  • initial approach
  • innovation
  • innovative marketing
  • innovators
  • in-pack coupons
  • inside sales force
  • institutional market
  • integrated direct marketing
  • integrated logistics management
  • integrated marketing communications (imc)
  • intensive distribution
  • interactive marketing
  • intermarket segmentation
  • intermodal transportation
  • internal marketing
  • international division
  • intertype conflict
  • introductory stage
  • irregular events
  • jargon
  • johari window
  • joint ownership
  • joint ownership
  • joint venture
  • joint venturing
  • judgement forecast
  • judgement sample
  • lables
  • laggards
  • late majority
  • lateral communication
  • learning
  • licensing
  • licensing agreement
  • life cycle extension
  • lifestyles
  • limited-service retailers
  • limited-service wholesalers
  • line extension
  • list price
  • local marketing
  • loss leaders
  • low involvement decisions
  • macroenvironment
  • management contracting
  • manufacturer's sales branches and offices
  • markdown
  • market
  • market challenger
  • market development
  • market follower
  • market leader
  • market modification
  • market nicher
  • market penetration
  • market positioning
  • market segment
  • market segmentation
  • market share analysis
  • market strategies
  • market targeting
  • market-centered company
  • marketing
  • marketing and manufacturing company
  • marketing audit
  • marketing communications mix (promotion mix)
  • marketing company
  • marketing concept
  • marketing control
  • marketing environment
  • marketing implementation
  • marketing information system
  • marketing information system
  • marketing intelligence
  • marketing intelligence network
  • marketing intermediaries
  • marketing management
  • marketing mix
  • marketing orientation
  • marketing plan
  • marketing planning
  • marketing process
  • marketing research
  • marketing research
  • marketing research department (agency)
  • marketing strategy
  • marketing strategy development
  • marketing web site
  • markup
  • maturity stage
  • merchant wholesaler
  • merchant wholesalers
  • microenvironment
  • micromarketing
  • mission statement
  • missionary sales people
  • mix modification
  • modified rebuy
  • modified re-buy
  • motivation
  • motive (drive)
  • multilevel merchandiser
  • multiple channles
  • multiple-unit pricing
  • natural environment
  • need
  • need recognition
  • new product
  • new product concept
  • new product development
  • new task
  • new-product business plan
  • new-task buying
  • niche marketing
  • noise
  • non-compensatory model
  • non-cumulative quantity discounts
  • non-price competition
  • non-store retailing
  • nontariff trade barriers
  • non-verbal communication
  • objective-and-task approach
  • observational research
  • occasion segmentation
  • odd-even pricing
  • off-price retailer
  • off-price retailers
  • old-boy network
  • online (internet) marketing research
  • online ads
  • online marketing
  • operating ratios
  • operating statement (profit-and-loss statement, income statement)
  • opinion leader
  • optional-product pricing
  • oral communication
  • order-routine specification
  • organisational buying behaviour
  • organisational marketing
  • organisational markets
  • outside sales force
  • packaging
  • patronage reward
  • penetration
  • percentage-of-sales method
  • perception
  • perceptual map
  • performance review
  • peripheral values
  • personal communication channels
  • personal income
  • personal selling
  • personal space
  • personality
  • persuasive lables
  • pioneer advertisements
  • place utitility
  • pleasing products
  • point-of-purchase (pop) promotion
  • polarity retailing
  • political environment
  • portfolio
  • portfolio analysis
  • position
  • postpurchase behavior
  • preapproach
  • predatory pricing
  • premium price differential
  • premiums
  • presentation
  • prestige pricing
  • price
  • price discrimination
  • price elasticity
  • price fixing
  • price lining
  • price pack (cents-off deal)
  • price-off promotions
  • primary data
  • private(store) brands
  • problem recognition
  • procurment costs
  • product
  • product
  • product adaptation
  • product adaptation
  • product bundle pricing
  • product category organisation
  • product class
  • product competitors
  • product concept
  • product development
  • product development
  • product development process
  • product disparagments
  • product elimination
  • product invention
  • product invention
  • product invention
  • product ladder
  • product levels
  • product life cycle
  • product line
  • product line breath
  • product line depth
  • product line exclusivity
  • product line extension
  • product line pricing
  • product manager (brand manager)
  • product mix
  • product modification
  • product orientation
  • product positioning
  • product quality
  • product sales force structure
  • product specification
  • production concept
  • product-market expansion grid
  • product-market matrix
  • product-oriented positioning
  • professional sales representatives
  • promotion
  • promotion adaptation
  • promotion mix
  • promotion strategy
  • promotional discounts
  • promotional pricing
  • proposal solicitation
  • prospect
  • prospecting
  • prospecting
  • psychogenic needs
  • psychographics
  • psychological pricing
  • publicity
  • pull strategy
  • pulsing (or flighting)
  • purchase decision
  • push money
  • push strategy
  • qualitative research
  • quality
  • quantitative research
  • quantity discount
  • quantity discounts
  • questionnaire
  • quota
  • quota sample
  • reach
  • rebates
  • recall tests
  • receiver
  • receiving
  • recognition test
  • reference group
  • reference prices
  • reinforcement advertisements
  • relationship marketing
  • relationship marketing
  • relative market share
  • reminder advertisements
  • repositioning
  • reseller markets
  • retailer co-operatives
  • retailers
  • retailing
  • return on investment (roi)
  • sales promotion
  • sales quotas
  • salesperson
  • salutary products
  • sample
  • scrambled merchandising
  • screening process
  • seasonal discounts
  • seasonal patterns
  • secondary data
  • secular trends
  • segment marketing
  • segmentation variables
  • segmented pricing
  • selective demand
  • selective distribution
  • selective distribution
  • self-liquidator
  • self-selection retailers
  • selling agents
  • selling concept
  • selling position
  • selling process
  • semi-structured question
  • sense-of-mission marketing
  • sequential product development
  • service
  • service inseparability
  • service intangibility
  • service market
  • service perishability
  • service variability
  • service-profit chain
  • services
  • servicing
  • shoping products
  • shopping center
  • simple random sample
  • simultaneous (or team-based) product development
  • single-person household
  • single-source data systems
  • skimming
  • slice-of-life advertisements
  • slotting fees
  • social class
  • social marketing (or cause marketing)
  • social marketing
  • societal marketing orientation
  • sorting out
  • source
  • source credibility
  • special incentives
  • special sales representatives
  • specialty products
  • specialty store
  • specialty stores
  • specialty wholesalers
  • stakeholders
  • standardized marketing mix
  • staple
  • stars
  • statistical demand analysis
  • stimulated test marketing
  • stimulus
  • stimulus-response theory
  • storyboards
  • straight product extension
  • straight rebuy
  • strait commission
  • strategic business unit (sbu)
  • strategic business unit
  • strategic control
  • strategic management
  • strategic planning
  • strategy
  • stratified random sample
  • string streets
  • structured questions
  • subcultures
  • supermarkets
  • superstores
  • supplier search
  • supplier selection
  • supplies
  • supply
  • support personnel
  • supportive communication
  • survey method
  • survey research
  • sweepstakes
  • syndicated research services
  • systematic random sample
  • systems buying
  • target costing
  • target market
  • tariff
  • team selling
  • technological environment
  • telemarketing
  • terms of core marketing concept
  • territorial sales force structure
  • test marketing
  • testimonial advertisements
  • theatre tests
  • third-party logistics provider
  • threshold effect
  • time series analysis
  • time utility
  • total costs
  • total costs approach
  • total customer cost
  • total market demand
  • total market potential
  • total quality management (tqm)
  • trade advertisements
  • trade character
  • trade name
  • trade promotions
  • trade shows
  • trademark
  • transaction
  • transit time
  • truck wholesalers
  • two-step communication
  • tying contract
  • undifferentiated marketing
  • uniform delivered pricing
  • uniform-delivered pricing
  • unitary demand
  • unsought products
  • unstructured question
  • upward communication
  • upward-sloping supply, the law of
  • urban shopping malls
  • users
  • users
  • utility
  • value analysis
  • value analysis
  • value chain
  • value marketing
  • value pricing
  • value proposition
  • value-based pricing
  • value-delivery network
  • variable costs
  • variety discrepancy
  • variety-seeking buying behavior
  • vehicles
  • vending machines
  • vendor analysis
  • vertical conflict
  • vertical marketing system (vms)
  • vertical marketing systems
  • vertical markets
  • voluntary chains
  • want
  • warehouse club
  • warehouse showrooms
  • warranty
  • webcasting
  • wheel network
  • wheel of retailing concept
  • whole-channel view
  • wholesaler
  • wholesaling
  • word-of-mouth influence
  • work load analysis
  • workload approach
  • worldwide product division
  • written communication
  • y network
  • zone pricing

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