Meaning of specialty products
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Marketing Management, Environment and Consumer - Marketing Research and Strategies - Promotion International Marketing
Meaning and definition of specialty products :
Specialty products = Products perceived by consumers as having unique qualities, to the point that no substitutes are acceptable
For the term specialty products may also exist other definitions and meanings, the meaning and definition indicated above are indicative not be used for medical and legal or special purposes.
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Meaning and definition of specialty products in marketing terminology
Marketing Environment and Consumer - Marketing Research - Marketing Strategies - Promotion International Marketing