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Meaning of cash cows

 

 

 

Cash cows

 

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Business glossary

 

Meaning of term cash cows :

 

Cash cow is a term given to a product that produces significant revenue because it has a large share of an existing market which is only expanding slowly. It is one of four types of product that are often shown on a Boston Matrix to help the firm assess their full product portfolio.

 

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Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

 

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Cash cows

 

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Meaning of term cash cows

 

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