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Meaning of field research

 

 

 

Field research

 

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Business glossary

 

Meaning of term field research :

 

Field research is a type of market research using primary data. This is data that is collected by the researcher and therefore does not exist prior to the research. It is likely to include either observing or questioning consumers and an important part of this process will be sampling the population to see that it is representative.

 

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Field research

 

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Meaning of term field research

 

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