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Meaning of international marketing

 

 

 

International marketing

 

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Business glossary

 

Meaning of term international marketing :

 

International marketing is the process of marketing a firm's goods and services in other countries. It cane be difficult for firms as they may need to take account of political differences, cultural differences, different business practices and different legislation. This means that international markets will often need a different marketing mix to the domestic market.

 

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International marketing

 

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