Meaning of licensing
Licensing
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Marketing Management, Environment and Consumer - Marketing Research and Strategies - Promotion International Marketing
Glossary of marketing terms
Meaning and definition of licensing :
Licensing = A method of entering a foreign market in which the company enters into an agreement with a licensee in the foreign market, offering the right to use a manufacturing process, trademark, patent, trade secret, or other item of value for a fee or royalty
For the term licensing may also exist other definitions and meanings, the meaning and definition indicated above are indicative not be used for medical and legal or special purposes.
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Glossary of marketing terms
Licensing
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Meaning and definition of licensing in marketing terminology
Marketing Environment and Consumer - Marketing Research - Marketing Strategies - Promotion International Marketing
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